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Finanzierungstheorie und Unternehmenspolitik : Konzepte der kapitalorientierten Unternehmensfinanzierung (3827371953)

Dieser weltweite Klassiker zur Unternehmensfinanzierung präsentiert Ihnen die wichtigsten Konzepte der Finanzierungstheorie in klarer und kompakter Weise. Es handelt sich hier um die umfangreichste Darstellung theoretischer Modelle, wie Sie sie in den meisten Lehrbüchern zur Unternehmensfinanzierung nicht finden werden. Der präsentierte Stoff bildet dabei die Grundlage für zahlreiche vertiefende Veranstaltungen, wie der Wertpapieranalyse, Geld- und Kapitalmärkte, Investment und Commercial Banking. Die komplett überarbeitete und aktualisierte Auflage bereitet Studenten auf die interessante und zum Teil höchst komplexe Welt der modernen Finanzierungstheorie und -praxis vor. Es behandelt in einzigartiger Weise die Kombination aus Theorie, Beweisführung und Anwendung, wobei die theoretischen Konzepte durchgehend anhand von Beispielen illustriert werden. Die Autoren verfolgen das Ziel, dem Leser das Instrumentarium für seine zukünftige Tätigkeit als Führungskraft in die Hände zu geben. Fi...
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Wired and Dangerous: How Your Customers Have Changed and What to Do About It (9781605099750)



Customers today are picky, fickle, vocal, and "all about me" vain. With the reach and influence of the Internet, they are also powerful. If they receive poor or impersonal service, they talk back--with a single snarky video or damning review gone viral, they can bring down a company. To succeed in this new world, it is vital that customers are treated not as cash machines but as collaborators. Chip Bell and John Patterson analyze this service revolution and provide a tested formula for transforming today's edgy customers into eager partners. Using real-world examples, they detail compelling methods and pragmatic tools for bringing harmony and balance to a relationship that was out of whack even before the Internet.


Product details

  • Paperback | 264 pages
  • 55 x 85 x 8mm | 353.8g
  • San Francisco, United States
  • English
  • 1605099759
  • 9781605099750
  • 1,670,102


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