Dieser weltweite Klassiker zur Unternehmensfinanzierung präsentiert Ihnen die wichtigsten Konzepte der Finanzierungstheorie in klarer und kompakter Weise. Es handelt sich hier um die umfangreichste Darstellung theoretischer Modelle, wie Sie sie in den meisten Lehrbüchern zur Unternehmensfinanzierung nicht finden werden. Der präsentierte Stoff bildet dabei die Grundlage für zahlreiche vertiefende Veranstaltungen, wie der Wertpapieranalyse, Geld- und Kapitalmärkte, Investment und Commercial Banking. Die komplett überarbeitete und aktualisierte Auflage bereitet Studenten auf die interessante und zum Teil höchst komplexe Welt der modernen Finanzierungstheorie und -praxis vor. Es behandelt in einzigartiger Weise die Kombination aus Theorie, Beweisführung und Anwendung, wobei die theoretischen Konzepte durchgehend anhand von Beispielen illustriert werden. Die Autoren verfolgen das Ziel, dem Leser das Instrumentarium für seine zukünftige Tätigkeit als Führungskraft in die Hände zu geben. Fi...
One of the last surviving members of the futurist generation, Bruno Munari's Design as Art is an illustrated journey into the artistic possibilities of modern design translated by Patrick Creagh published as part of the 'Penguin on Design' series in Penguin Modern Classics.
'The designer of today re-establishes the long-lost contact between art and the public, between living people and art as a living thing'
Bruno Munari was among the most inspirational designers of all time, described by Picasso as 'the new Leonardo'. Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children's books, advertising, cars and chairs - these are just some of the subjects to which he turns his illuminating gaze.
How do we see the world around us? The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever.
Bruno Munari (1907-1998), born in Milan, was the enfant terrible of Italian art and design for most of the twentieth century, contributing to many fields of both visual (paint, sculpture, film, industrial design, graphics) and non-visual arts (literature, poetry). He was twice awarded the Compasso d'Oro design prize for excellence in his field.
If you enjoyed Design as Art, you might like John Berger's Ways of Seeing, also available in Penguin Modern Classics.
'One of the most influential designers of the twentieth century ... Munari has encouraged people to go beyond formal conventions and stereotypes by showing them how to widen their perceptual awareness'
International Herald Tribune
Product details
- Paperback | 224 pages
- 111 x 181 x 16mm | 166g
- 08 Oct 2019
- Penguin Books Ltd
- Penguin Classics
- London, United Kingdom
- English
- 0141035811
- 9780141035819
- 8,376
Download Design as Art (9780141035819).pdf, available at pdfebookfree.download for free.
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